Major Developments in 2024

The Finnish car market faced a challenging year in 2024, with only 74,072 new passenger cars registered, a 15.4% drop compared to 2023. Nearly half (49.6%) of all newly registered passenger cars in Finland in 2024 were plug-in vehicles, including 29.5% fully electric cars and 20.1% plug-in hybrids. Corporate purchases accounted for 48% of all new passenger car registrations, with 55.9% of those being plug-in vehicles. Among company cars, 44% were fully electric.

Electric vehicles (EVs) surpassed 10% of the overall car fleet in Finland in 2024, supported by tax incentives for low-emission company cars, which have been extended to 2029. At the beginning of 2025, there were around 291,000 electric cars on the road, of which around 124,000 were all-electric cars and around 167,000 plug-in hybrids. The number of electric cars has increased by around 31% compared to the beginning of 2024. Regarding policies, passenger EVs and home charging incentives have been discontinued.

Small incentives for public charging focusing on high power and heavy-duty vehicle charging, as well as a purchase incentive for zero-emission heavy-duty vehicles are in place still for 2024. The number of high-power charging points increased by a record 565 in the last quarter of the year, bringing the total number of charging points for the whole year to 1,456. At the same time, the BEV/CCS ratio, which describes the service level of the charging network, improved and was 28 at the end of the year.

Demonstration Projects

Traficom Six Hove Project
Sustainable Industry X (SIX) is a Finnish, industry-driven initiative shaping and implementing next-generation green and digital industry agenda in practice. The goal of this project is to create a roadmap for the electrification of heavy traffic in Finland, in collaboration with research institutions and industry partners. The project involves testing and developing vehicles and charging infrastructure, specifically tailored to business needs.

Kempower HETE Project
The Heavy Electric Traffic Ecosystem is an R&D program that aims to develop charging technology suitable for truck traffic. It includes a supporting software platform and testing infrastructure for charging systems. The ecosystem will also study future charging models and analyse the impacts of charging infrastructure on electric grids. Kempower will launch R&D projects across all areas of the program and invite other future-oriented businesses with R&D expertise in Finland to join the ecosystem.